Fletch Photography’s storytelling imagery is vibrant, playful and genuine. Their soulful work resurrects the nostalgic, adventurous vibe of Mid-Century Hawai’i—a feeling now evident in their brand.
Inspired by my own adventures on the Big Island, and guided by Fletch’s vision for their company, I wove together an eclectic array of carefully rendered custom lettering, found type and symbolic elements for a one-of-a-kind look. The playfulness behind their sophisticated mix n’ match look is emphasized with blasts of bold, sunshiny yellow.
Following their rebranding, FLETCH was awarded The Knot’s 2014 Pick for Best of Weddings and Wedding Wire’s 2014 Couples’ Choice award. They were also published in a variety of publications, including the Wall Street Journal, Aloha Magazine, Hawai’i Hospitality Magazine, Alaskan Airlines Magazine, Hawai’i Business Magazine, among others. They continue to gain recognition as a top photography company in Hawai’i.